So, What if We Miss a Few Sales Calls? One of the most critical aspects of our self-storage industry is understanding the cost of missed sales calls. Research shows that 5-50% of sales calls go to the first company that answers. If that’s true, we must ensure we answer the phone every time it rings. […]
We know you’ll love our service, so we want you to try it for free! A Free Telephone Mystery Shop? Really? I strongly encourage our customers to take advantage of our free telephone mystery shop, especially if it’s your first time exploring our services. This is an excellent opportunity to experience our product without financial […]
Objections are opportunities to make a sale. I’ve trained numerous people who often worry about objections, such as a customer saying, “That’s too expensive,” or expressing other concerns. However, it’s important to remember that customers communicate their interest in your product when they raise objections. So, don’t let customer objections to self-storage impede your sales […]
Let’s Discuss Bonus Structures for the Self-Storage Industry That Actually Work! Over the years, I have tried various bonuses and incentives for self-storage managers. The worst programs were those our accountant had to complete, which the managers never fully understood. In contrast, the best program was simple and based on the store’s income. With every […]
Hiring the Right Team for Your Self-Storage Facility I find the self-storage industry fascinating, mainly as we’ve grown and now have multiple properties under one umbrella rather than individual storage owners operating single properties. This consolidation means we need to build a strong sales team, and today, I’d like to discuss how to create an […]
Customers are Not Always Right! Employee morale can suffer significantly if your problematic self-storage customers make their work lives difficult. We all know that customers are not always right! Every storage manager knows that handling customer problems is part of the job description. Over the years, I have witnessed many instances where management prioritizes customer […]
Let’s chat about improving customer service Well, this last week was a traveling adventure for me. Several times while traveling, I found my patience was waning (that is my nice way of saying I was pissed). My flight departure gate was changed six times in one hour. None of the gate agents apologized for the […]
When it comes to self-storage sales, following up helps to build and maintain relationships with potential and existing customers. It shows that you care about their storage needs and are committed to providing value in your storage product/services. The Benefits of Following Up With Potential Self-Storage Tenants There are several benefits that come with regularly following […]
The Importance of self-storage mystery shopping Before self-storage mystery shopping became popular in the industry, I began my career as a trainer for a large national company. An employee training expert, Donald Michalak, was brought in as a consultant to evaluate our 10-day training program at National Self Storage. He identified several ways to enhance […]
Times are getting tough among self-storage businesses in America right now! Maximizing profits is getting harder by the day. We have noticed that standard rates and occupancy have dropped. So, how do we effectively manage self-storage assets during an economic downturn? The best storage operators weather recession fatigue more easily, but why is that? It […]
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